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Studio Gera
TikTok Shop Growth Studio

Your TikTok Shop, built to sell.

Studio Gera helps beauty, grooming, and lifestyle brands grow on TikTok Shop, with creator affiliate programs, shoppable content, and weekly GMV reporting that shows exactly what's working.

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Engineering · Creativity · Strategy
$370K
GMV in one month
+60%
GMV month over month
+104%
Creator affiliate GMV
21.9K
Orders in one month
TikTok Shop results from a men's grooming brand · See the case study
Sound familiar?

Your Shop is live. Sales aren't.

Most brands I talk to aren't short on effort. They're short on a system that connects content, creators, and the Shop to actual GMV.

Your TikTok Shop is live, but flat.

Listings are up and samples went out, but GMV isn't growing week over week.

TikTok Shop Growth

Creators post once and disappear.

No briefs, no onboarding, no reason to keep posting. So affiliate volume never scales.

TikTok Shop Growth

You're posting, but it isn't selling.

Views come and go, and nobody can say which videos actually move product or why.

TikTok Shop Audit

Nobody owns content.

It lives in texts and someone's head. Every week starts from zero.

Fractional Content Director
Services

Four ways to work together.

Most brands start with a TikTok Shop Audit, then bring me in to run Shop growth. Need more than the Shop? I can lead your whole content function too. Every project starts with a free consultation and a custom quote built around your goals, with clear scope, clear KPIs, and a monthly report.

01Custom quote

The TikTok Shop Audit

5 to 7 business days

A full diagnostic of your TikTok Shop: where your GMV comes from, what's leaking, and where the next growth is. The easiest way to see how I think before committing to anything bigger.

  • Shop, listing, and product page audit
  • GMV breakdown by channel (creators, brand videos, LIVE, search)
  • Affiliate program and creator content review
  • Competitor analysis of three shops in your space
  • Five clear, actionable recommendations
  • 30-minute findings call

No Shop yet? I'll audit your content and TikTok Shop readiness instead.

Request a quote
02 Core offerCustom quote

TikTok Shop Growth

3-month starting engagement

For brands ready to grow GMV with an affiliate creator program, shoppable content, and weekly optimization.

  • TikTok Shop account and product listing audit
  • Affiliate program strategy
  • Creator identification and outreach framework
  • Up to 30 personalized creator outreaches per month
  • Creator briefing and onboarding templates
  • Shoppable video strategy for brand and creator content
  • Weekly performance monitoring (GMV, CVR, GPM)
  • Monthly optimization roadmap

Product samples, creator fees, commissions, and ad spend are not included. TikTok Shop eligibility and regional rules apply.

Request a quote
03Custom quote

Fractional Content Director

Limited availability · Custom scope

Senior content and TikTok Shop leadership without the full-time hire. I lead your strategy, your team, and your systems.

  • Content and TikTok Shop strategy
  • Production oversight and weekly leadership meetings
  • Editor and creator workflow coordination
  • Content calendar management
  • KPI dashboards and reporting
  • Team processes and operating procedures

Base scope is up to 20 hours per month.

Request a quote
04Custom quote

Content Growth Strategy

3-month starting engagement

Not ready for TikTok Shop yet? A clear creative direction and a repeatable system for making content that actually performs on TikTok and Instagram.

  • Monthly content strategy and planning
  • Four defined content pillars
  • Eight content concepts with hooks and briefs
  • Creative testing recommendations
  • Biweekly performance reviews
  • Monthly strategy call

Filming, editing, posting, and community management are scoped separately.

Request a quote

Not sure which one fits? The first consultation is always free. Book a 30-minute call and we'll figure it out together.

Results

Results, not just posts.

Here's what happens when a brand goes from posting whenever to running its Shop and content on a real system.

Case Study · TikTok Shop

Growing TikTok Shop GMV 60% in one month

A men's grooming brand was selling on TikTok Shop, but growth depended on a few videos at a time. I ran the creator affiliate program and the brand's content, and tracked GMV by channel every week so we always knew where to push next.

What made it work

Sales didn't hang on one channel. By the end of the month, GMV was split almost evenly between creator affiliate videos and brand videos, with search picking up the rest. That's what a healthy Shop looks like.

The results (one month)
$370K
GMV, up 60% month over month
21.9K
Orders, up 61%
+104%
GMV from creator affiliate videos
+57%
Search-attributed GMV
39 / 39 / 22
GMV split: creators, brand video, search
21.1K
Customers, up 58%
TikTok Shop key metrics showing $370K monthly GMV and 21.9K orders
TikTok Shop key metrics · one month, dates blurred
TikTok Shop GMV broken down by creator content, seller content, and shop tab and search
GMV by channel · creators, brand video, search
Case Study · Men's Grooming Brand

Building a content engine from scratch

A TikTok-native men's haircare brand was posting two to three times a week with no brand identity, no creator pipeline, and no system for learning from what worked. Its top competitor was posting up to 30 videos a day.

What I did

I audited the account, defined the content pillars and brand voice, launched a creator affiliate program, set a planned weekly cadence, and built the operating system the team was missing. Then I used weekly performance data to decide what got made next.

The results
19.8M
Weekly views, up 70.7%
7K
New followers in one week
+548%
Organic views growth
+172%
Weekly content output at peak
71%
Accuracy predicting winning videos before they posted
+30%
Peak GMV growth, week over week
What I built
  • Content strategy hub
  • Weekly content calendar
  • Creator management system
  • Brief and feedback templates
  • Winning concept tracker
  • Weekly KPI dashboard
  • Creator community on Discord

The systems behind it. You'd get them too.

Every engagement is built on the same operating system: a planned calendar, clear creator briefs, a creator community, and weekly reporting. Brand names and creators are blurred to protect the client.

Monthly content calendar with filming, editing, and publishing dates
Content calendar · filming, editing, publishing, launches
Creator brief for a texture powder product
Creator brief · product, talking points, what to avoid
TikTok analytics showing 19.8M weekly post views
One week of brand analytics
Discord creator community with onboarding channels
Creator community · roles, onboarding, resource hub
Process

How we work together.

Simple, structured, and fully remote. You always know what's happening, what's next, and how it's performing.

01

Discovery

A free 30-minute call to understand your brand, your goals, and where growth is getting stuck.

02

Strategy

I audit what you have, find the gaps, and build a clear plan with defined deliverables and KPIs.

03

Execution

We put the plan to work: concepts, briefs, creators, calendars, and the systems to keep it running.

04

Optimization

Regular performance reviews turn what's working into more of it, and cut what isn't.

Geraldine Linares, founder of Studio Gera
The Founder

I've been the creator and the strategist.

I'm Geraldine Linares, but most people call me Gera. I started out behind a bar, putting myself through engineering school, and one story I told online went viral. That post turned into an audience of hundreds of thousands, coaching calls, merch drops, and more than 20 brand partnerships.

I learned what works by doing it, not by studying it. That's what led me into content strategy professionally, where I've led content, creator programs, and TikTok Shop for a fast-growing men's grooming brand.

My STEM background is my edge. I approach content the way an engineer approaches a problem: find what works, understand why, and build a system around it. It's how I got to 71% accuracy predicting which videos would win before they even posted. I'm a first-generation Guatemalan American, and I bring that same drive to every brand I work with.

Studio Gera is where all of that comes together. Strategy, creative, commerce, and growth, under one roof.

Gera
380KTikTok followers
105KInstagram followers
26.1MTotal likes
92.2%Views from For You

Creator partnerships with Morphe, Prada, L'Oréal Paris, Miniso, and Temu. I know what makes content perform because I've built an audience myself.

FAQ

Good questions.

Anything else? Ask me on a discovery call or through the form below.

What kinds of brands do you work with?

Consumer brands selling on TikTok Shop, or ready to, especially beauty, grooming, skincare, haircare, fashion, and lifestyle. If you have a real product and want TikTok to drive more of your sales, we're probably a fit.

Do you film, edit, or post the content?

My focus is TikTok Shop strategy, creator affiliate programs, and the systems behind your content. Production, editing, and posting can be added for an additional fee, scoped on our call.

How long is the commitment?

The audit is a one-time project. Retainers start with a three-month engagement, because that's how long it takes to test, learn, and see real results. After that, we go month to month.

Do I need a TikTok Shop already?

No. I can help you get set up, as long as your brand and products are eligible in your region. If you already have a shop, we start by auditing what's there.

How do we communicate?

I work fully remote, with scheduled calls, async updates, and clear response windows. You'll always have a shared space with your strategy, calendar, and reporting in one place.

How do I get started?

Book a free 30-minute consultation or fill out the form below. If we're a fit, I'll send a custom quote with scope and timeline within a few days.

Contact

Let's build something.

Tell me about your brand and your TikTok Shop goals, and I'll send a custom quote within two business days. Prefer to talk it through? Consultations are free.

Book a free consultation